Amanda Nunes Angry With Lack Of UFC Push: 'They Want Cute Blondes'

For FloComat via A.G Fight


With six consecutive wins, two of them title defenses, UFC women’s bantamweight champion Amanda Nunes has reached the pinnacle of her sport. That doesn’t mean “The Lioness” is completely happy with her situation, though. 

While having loads of success inside the cage, the road outside of the Octagon is a bit rougher for the Brazilian bomber. And that, according to Nunes, is mostly on the UFC because the promotion simply refuses to give her a significant marketing push. 

Furthermore, after withdrawing from UFC 213’s headliner the day of the event for health reasons last July, UFC President Dana White even attacked his champion publicly.

"There's a point where, sometimes, I'd rather wait a bit and get a fight that sells," Nunes said.. "It's all about pay-per-view, everything revolves around that and I don’t really get a part of that. I don’t really fit the profile of a UFC champion, but they have to do [business] with me, even though they're never going to promote me to a level like they did Ronda Rousey or Holly Holm. They want blondies, cute little girls who fight and take pictures. Let's face it, I have to face the girls who sell best."

Nunes even goes as far as claiming that the UFC wants her off their bantamweight throne – and she’s not afraid to tell the bosses about her perception.

"They're not idiots, they know what they do," Nunes said. “It's all about marketing. That's why it's the UFC, that's why they're doing it. They want to get someone to beat me for me to get out badly. I told them about it, I know that's what they want, someone that they can really promote and make money with.”

That being said, Nunes doesn’t plan to change anything about herself to be able to draw more fans to her fights.

"Why?," Nunes asked. “I'm not going to be who I am [if I try to cater to the market]. It doesn’t make sense for me to change. You have to be who you are."

That’s not to say that Nunes doesn’t sometimes struggle with the disadvantages that come with being lesser known than some of her counterparts at the top of the sport.

"Every athlete depends on the money they make [with their sport]," Nunes said. “Obviously, I want to make money. Having the belt is a dream come true, but ultimately, you’ve got to have something in your bank account to be able to do your thing. It’s a good thing, but without the necessary publicity and marketing, things like sponsorships are difficult to get. 

"The UFC only shows the good moments of some people and only the bad ones of others, which is the case with me, and every fight I have, it’s like this.”

Cody Stamann: No Respect For Champ Cejudo

Since capturing his fight title, and even more so after winning his second, Henry Cejudo has turned up the theatrics. From calling for a fight with Valentina Shevchenko to cringe-worthy videos promoting himself as “Triple C”, his push to get more attention for himself has certainly been successful. 

Top Turtle MMA Podcast: Featuring Yana Kunitskaya + Cody Stamann

 Finally, the UFC has come back to us and the boys from Top Turtle have the content you’re looking for. 

Dominick Reyes Is Ready For Jon Jones

After 27 fights by which he is functionally still undefeated (yes, I realize he has a loss on his record), we’ve heard pretty much everything when it comes to why this challenger will be the one. Especially since he’s become champ, it seems like every challenger that pops up has something that fans who want to see Jones go down latch on to and others write off. 

Top Turtle MMA Podcast: Featuring Dominick Reyes

This week was a big one for fight announcements, and Top Turtle might have one of the biggest guests when it comes to those announcements. 

High-Level MMA Card Set For XFN 26

XFN 26 is bringing an assorted card of mixed martial arts action this weekend live on FloCombat. 

3 Title Bouts Headline V3 Fights 77

V3 Fights is back with another installment of action this weekend on FloCombat.

Top Turtle MMA Podcast: Featuring Paddy Pimblett + Christian Edwards

There may be no UFC card this weekend, but the boys from Top Turtle MMA never sleep.

Bellator's Christian Edwards Is Ready For Top 15 Guy

It may have been his second bout in the promotion, but the head kick KO finish by Christian Edwards at Bellator 223 was his introduction to a lot of fans. The kick went viral through the various chains of social media, appeared on ESPN and had every MMA pundit talking. 

Hand Injury Spells Long Suspension For Greg Hardy

When the UFC is out of the country, sometimes the governing bodies take a while to come out with their list of medical suspensions. In the case of October’s UFC Moscow event there was no governing body. So it's up to the UFC to hand down their suspensions internally with assistance from their medical team. 

James Krause: Never Felt LIke I Made It

James Krause enters UFC Sao Paulo on one of the most underrated win streaks in recent memory. In a streak that contains wins in arguably the two toughest divisions in MMA (lightweight and welterweight), Krause has pieced together 5-straight over a 4 year span.