There are few newcomers in the fight game who understand the need to connect with his audience like Aljamain Sterling.

The Serra-Longo product is active on social media, and this his 'Feeding the Streets' video series brings those who follow him directly into his world with an unfiltered look at what Sterling sees as he navigates his young career in the UFC.

In the latest installment "Aljo" and his crew hit famed Venice Beach in sunny California to take in views and get some work in. As an east coast staple, Sterling isn't used to all the sunshine and palm trees, but from the looks of this video, the rising bantamweight could get used to the scenery.