There are few newcomers in the fight game who understand the need to connect with his audience like Aljamain Sterling.

The Serra-Longo product is active on social media, and this his 'Feeding the Streets' video series brings those who follow him directly into his world with an unfiltered look at what Sterling sees as he navigates his young career in the UFC.

The latest installment shows "Aljo's" arrival in Kansas City and the lead up to his showdown with MMA Lab representative Augusto Mendes at UFC on Fox 24. It's a fight Sterling needs to win in order to keep his transition from prospect to contender rolling, but from the looks of this vlog he's letting that pressure pass him by.